Who am I?

A digital designer with Front End chops.

With over a decade of experience wearing different design hats across multiple industries, I adopt a user-centered problem solving approach to completing work across web, mobile, product, and marketing. My solid foundation in design-focused disciplines, combined with my growing expertise with front end development, allows me to effectively bridge the gap between the design and implementation processes.

Living in Chicago, when I’m not working, I love diving into design systems, experimenting with AI for creative tasks, drawing on my iPad, or crafting a cocktail and hanging out with my cat, Amanda.

Strengths and Values

A Multi-Disciplined Background

With over a decade of creative experience, I’ve worked on projects that include brand and identity, digital design, design systems, front end implementation, and motion graphics / animation.

User-Centric Design

Expert in delivering intuitive and engaging user-focused design solutions for web and digital platforms.

Diverse Industry Experience

I bring a multi-industry background that spans across education, legal marketing, consumer packaged goods, and enterprise IT consulting.

Continuous Growth

I am dedicated to sustained personal and professional development.

Data Advocacy

I have a growing interest in advocating for data privacy and transparency.

My Work History

Senior Multimedia Designer

Sep. 2024 – Present

EXP

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Digital Designer & Animator

Oct. 2012 – Present

Freelance Consulting

I design marketing and product creative for clients ranging from startups to established businesses.

Visual Design: Produce designs and creative for digital and print media, including social media, websites, apps, brochures, and display ads.
Motion Graphics and Animation: Produce animated explainer and promotional videos, animated social media, and interactive content.
Brand Development: Help clients develop and refine their brand identity to reflect their vision and values.
Consultation: Advise on content strategy, helping clients make informed decisions that boost their marketing and product potential.
Project Coordination: Manage design projects end-to-end, from concept to final delivery.

Lead Graphic Designer

Oct. 2019 – Jun. 2024

Liatrio

I was the first design-focused hire at this engineering startup, where I worked to build and expand the company's brand / identity beyond its engineering roots and increase customer engagement. I contributed to the company's growth from around 35 employees and one enterprise-level customer, to over 100 employees and 3 - 4 enterprise-level customers, in under five years.

Notable achievements include:

Created a comprehensive and scalable design system, implementing it across the website, social media, and marketing collateral, contributing to an average monthly follower growth rate of 8% on LinkedIn.
Designed and developed the company’s website as part of a brand revamp, continuously iterating to improve user experience and SEO ranking, resulting in a 300% monthly increase in qualified contact submissions and content downloads over 2023.
Managed the end-to-end creation of various digital marketing materials, including videos, logos, infographics, brochures, presentations, and social media content.

Senior Art Director

Dec. 2018 – Oct. 2019

Merkle

Merkle is a performance marketing creative agency. In my role, I designed animated, digital, and print creative for a major health insurance account. I worked closely with a cross-functional team of copywriters, creative directors, and account executives, leveraging direct response best practices to achieve the client’s marketing objectives.

Creative I delivered includes animated videos, illustrated infographics, responsive landing pages, emails, display and social media ads, pitch decks, templates, and direct mail.

Interactive Designer

Dec. 2016 – Oct. 2018

NC Solutions

As the marketing designer at this Consumer Packaged Goods sales measurement company, I transformed advertising data insights into multimedia marketing content for B2B development. Collaborating with a marketing team that included a copywriter, project manager, and sales support, I produced deliverables such as infographics, presentations, sales brochures, and promotional videos.

A notable accomplishment during my tenure was taking the initiative to manage the front-end of the company’s website. I upskilled in CMS systems, responsive web design, Salesforce marketing templates, HTML, and CSS.

Graphic Designer

Oct. 2014 – Dec. 2016

Jenner & Block

As a member of the marketing department at this international law firm, I created graphic marketing content to support business development initiatives, including graphics, animated videos, and various digital and print promotional materials. I collaborated with department managers and firm partners to ensure alignment with their strategic goals.

During my tenure, I honed my skills in Microsoft Word and PowerPoint, becoming the go-to person in the marketing department for designing high-quality client-ready sales materials that required advanced use of Microsoft Office.

Apps Creative Director

Apr. 2011 – Feb. 2013

Lincoln Learning Solutions

I spearheaded a project to convert the company's print children's storybooks into interactive iPad apps, successfully launching three storybook apps on the App Store between 2011 and 2012. Starting from zero coding experience, I developed the proof-of-concept app and managed the entire creative design process, including storyboards, graphics, animation, interactive features, and audio production. I collaborated closely with the developer throughout production.

Lead Illustrator

May 2010 – May 2011

Lincoln Learning Solutions

Working with a small production team, I illustrated concept art, model sheets, and backgrounds for 14 published children's books for the K-4 educational series "Tales of Midlandia". I also supervised a 3–person team of remote illustrators, with responsibility for maintaining visual consistency across multiple projects, and ensuring on-time delivery of assigned work.

Senior Artist

Jul. 2008 – Apr. 2010

Lincoln Learning Solutions

I led the environmental art design for a 3D MMO-style game used for a K-12 online educational course. My work included designing visual style guides, texture painting, modeling 3D art assets, assembling them in game engine, and scripting in-engine object behaviors. Additionally, I collaborated with programmers and artist colleagues to develop concept and production art for educational mini games.

3D Artist

May 2007 – Sep. 2008

Lincoln Learning Solutions

I worked as a 3D game artist and digital illustrator to design and build the look / feel of a fictional world for a K - 4 educational school program. My responsibilities included creating concept art for the fictional world, style guides for other artists to follow, 3D environments and assets, texture painting, UI elements, & 3D character animation.