Product Marketing Design

The Advanced TV Suite

Branding
Product Marketing
Web Development

Project

Create branding and product marketing content for a B2B digital sales measurement tool.

Client

NC Solutions

My Role

  • Graphic Designer
  • Illustrator
  • Web Developer

What I delivered

  • Landing Pages
  • Sell Sheets
  • Infographic
  • Sales Deck
  • Blog Content

Simplifying TV Sales Measurement for the Media Buyer    

The Advanced TV Suite is a collection of TV ad targeting & measurement solutions available to Consumer Packaged Goods (CPG) advertisers. It provides holistic insights into a campaign’s performance across multiple screens and platforms.

Working with marketing, I created advertisement pieces that both promoted the service’s launch and educated prospective customers about the ins and outs of the fast-evolving landscape of TV sales measurement.

Product Launch Deliverables    

Product Announcement Landing Page + Downloadable Infographic    

Product Launch Blog Post

This blog post defines in detail the confusing terminology for the television ad measurement ecosystem in the age of streaming media, as a lead in to promoting the Advanced TV product.

Case Study Landing Page    

Product Capabilities Sales Deck

An in-depth dive into the details of the Advanced TV Suite.

Sell Sheet

A high-level summary of Advanced TV’s capabilities, with a Q and A on the reverse side to answer questions about it’s value proposition to advertisers.

Product Branding and Identity

The branding and identity assets I created and used across all Advanced TV marketing content.

 Advanced TV Devices    
 Data-Driven Linear TV    
 TV, Then and Now   
 Digital background textures    
 Addressable TV  
 Over-theTop Content
 Connected TV
 Virtual MVPDs
Addressable TV
Data-Driven Linear TV
Connected TV
Over-theTop Content
Virtual MVPDs