Marketing Creative for Customer Retention      

I designed programmatic landing pages, marketing emails, and direct mailer pieces for Anthem Healthcare’s fall Medicare Advantage Retention campaign. The goal was to persuade existing Medicare Advantage members in California to remain with Anthem in the new year.

The campaign’s messaging and creative were split across two main segments: members who needed to choose a new health plan, and those who could retain their current plan but might require financial assistance. The designs required form fields for dynamic data input, including phone numbers and customer details that would be loaded programmatically.