Attracting and Converting Startup Investors for SipScience

SipScience offers on-premise drink discounts to members in exchange for purchase data on drink transactions. They commissioned me to create a custom animated pitch video to explain their business model and generate excitement among potential investors.After conversations with the team, I established a creative direction that combined mid-century-modern aesthetics with a conversational tone and simple animating graphics. I created the video end-to-end including copy writing, story boarding, illustration, animation, editing, and audio production.