Animated Video Series: Marty’s Marketing Metrics
Project
Client
My Role
- Creative Director
- Animator
What I delivered
Overview
Marty is a robot character I created for a series of animated explainer videos for NC Solutions called Marty’s Marketing Metrics.
He introduces advertising measurement concepts and company products to a target audience of media buyers and advertising decision makers. I produced the videos in partnership with a writing colleague, and we adopted an irreverent and humorous approach in order to lower the bar of entry for grasping the concepts.
Episode 1: Buyergraphics
An introduction to the use of purchase-based targeting (called Buyergraphics at NC Solutions) and the measurement advantages it offers over demographic targeting.
I designed and animated all video components. Script, voice-over, and audio were provided by the NCS marketing team.
Storyboard
Episode 2: Incremental Sales
An explanation of incremental sales and their value to brands and advertisers for measuring campaign outcomes.
I designed and animated all video components. Script, voice-over, and audio were provided by the NCS marketing team.
Storyboard
Episode 3: In-Flight Optimization
In-Flight Optimization is a digital service that lets media advertisers make changes to their campaign while they’re in-progress, maximizing their return on investment. This video explains the concept to customers and how it can help improve their campaign results.
I created the video, with script, voice-over, and audio being provided by the NC Solutions marketing team.
Storyboard
